Beyond Speculation: A Holistic Investigation into Factors Affecting Social Media Utilisation in the Workplace

The utilisation of social media in the workplace has attracted much speculation in the business community in relation to its risks and benefits. However, intra-organisational dimensions affecting such ustilisation are yet to be holistically considered. Grounded in the scholarly literature, a survey questionnaire was operationalized and empirical data collected and analysed using PLS. The results indicate that, with respective importance, Championing, Infrastructure, Policy, and Empowerment have a significant influence on social media unitisation in the workplace. The results also highlight the significance between such utilisation and perceived social media benefits. The findings hold important theoretical and practical implications, particularly given the connected, information-intensive, and competitive global marketplace.